The Impact of Research & Development Capabilities & Innovation Capabilities on the Environmental Dimension of Sustainable Marketing

Considered Research& development capabilities and innovation are key factors that help organizations sustain their business by offering products comply with environmental requirements. Business models have become multidimensional, take into account long-term impacts rather than just short-term financial returns issues. So this research aims to learn the range of impact & in dimension sustainable marketing. The targeted sample is represented Energy-Saving Lighting Plant (LED) Al – Taji area. descriptive analytic method was used using questionnaire instrument collect data from population numbered (173) employees .A random (138) chosen. SPSSVer-24 program statistical instruments means such as (Cronbach’s Alpha Coefficient, Arithmetic Mean ,Standard Deviation , Variation Coefficient Spearman’s Correlation ,Simple Linear Regression ).The most important conclusions reached existence relation between marketing, is, greater interest capabilities, will lead achievement One recommendations achieve marketing factory pays more attention modernizing production lines, providing keep pace technological development.